More than just selling bracelets, we offer additional services to help the belief in love last forever
Our story begins with the founder Hugh’s reflections on how to ensure he and his partner Yanzi could love each other for a lifetime. Hugh and Yanzi met in a library, where they instantly fell in love and quickly became a couple. Hugh deeply loved Yanzi and often wondered how he could ensure their love would never fade. One day, while reading books on social psychology, Hugh realized that many psychological concepts and research findings could be applied to love, helping both partners strengthen their belief in each other and live a happy life together.
Inspired by what he had learned, Hugh took action by incorporating these insights into bracelet design. He worked with suppliers to create two custom couple bracelets based on his ideas. From that point on, Hugh used various psychological principles to ensure that the bond of love between him and Yanzi would never fade. His efforts proved successful, and their love continued to thrive, bringing them happiness.
This led Hugh to ask himself, “Can I use the same approach to help other couples strengthen their belief in love, so they can live happily for a lifetime?” And so, the LoveBelif brand was born.